E-Commerce Manager

ABOUT US
Gingham & Heels is a leading women’s fashion e-commerce brand, known for effortlessly chic, trend-driven styles that empower women to feel confident every day. With a passionate online community and a commitment to delivering an exceptional shopping experience, we continue to expand our presence in the fashion industry. At G&H, we value innovation, creativity, and a customer-first mindset, striving to create a seamless and engaging digital experience for our audience. 

ABOUT THE ROLE
As our E-Commerce Manager, you will play a critical role in driving the digital success of Gingham & Heels. You’ll be responsible for optimising the website, managing weekly product launches, enhancing the user experience, and implementing digital strategies to maximize online sales. This role requires a data-driven mindset with a strong eye for aesthetics, a deep understanding of e-commerce best practices, and the ability to lead initiatives that enhance customer engagement and conversion rates.

WHAT YOU’LL BE DOING:

• Oversee the daily management and optimisation of the Gingham & Heels websites AU and USA to drive sales and improve customer experience.
• Ensure both storefronts align with G&H’s strategic objectives.
• Create and manage engaging, high-quality blog content that aligns with G&H’s brand voice, marketing goals and SEO objectives.
• Execute and analyse e-commerce strategies to enhance key metrics – conversion rates, average order value, and customer retention.
• Manage product launches, ensuring accurate listings, compelling descriptions, and seamless merchandising across all categories.
• Monitor website performance, troubleshoot issues, and collaborate with developers to implement improvements.
• Optimise site navigation, UX, and functionality to create an intuitive and engaging shopping experience.
• Develop and implement on-site marketing strategies, including homepage updates, promotions, and personalised recommendations.
• Utilise data and analytics to track website performance, identifying trends and opportunities for growth.
• Collaborate with digital marketing colleagues on paid and organic traffic strategies, including SEO, email marketing, and social media campaigns.
• Stay up to date with e-commerce trends and industry best practices to ensure G&H remains at the forefront of online retail.
• Enhance and amplify G&H’s brand marketing efforts on the website through cohesive and impactful messaging.
• Lead and mentor a small team of off-shore e-commerce assistants, fostering a culture of continuous learning and innovation.

WHAT YOU’LL NEED TO BRING:

• Minimum 5 years of experience in e-commerce management, preferably in the fashion or retail industry.
• Strong understanding of Shopify Plus, Google Analytics, and digital marketing integrations.
• Experience in UX/UI design principles and A/B testing for website optimisation.
• Data-driven mindset with the ability to analyse and act on key performance metrics.
• Exceptional attention to detail, ensuring product listings, content, and site visuals align with brand standards.
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
• A passion for fashion and a keen eye for trends, ensuring the website remains fresh and engaging.
• Resourceful and can-do attitude in pursuit of all of G&H’s strategic goals.
• Experience in driving and maintaining a high-performing website.

WHY YOU’LL LOVE WORKING WITH US:

• Staff Perks: Monthly clothing allowance, generous employee discounts, and flexible working arrangements.
• Career Growth: Opportunities to develop and expand your skills in a fast-growing brand.
• Personal and Professional Development: We invest in your growth with access to training programs, workshops, and conferences
• Creative Environment: Work with a passionate and driven team who love fashion and digital innovation.
• Flexible Working Arrangements: Hybrid options available to support work-life balance.

At Gingham & Heels, we embrace creativity, innovation, and a results-driven approach. If you’re a digital-savvy e-commerce expert looking for an opportunity to make a significant impact in a dynamic fashion brand, we’d love to hear from you!

Please note: We are not engaging recruitment agencies for this role and will not consider unsolicited resumes.